Good - I hope that means they will stay around and continue to grow. I certainly don't mind paying a modest monthly fee for quality programming on demand. It couldn't be near as much as DirecTV was charging me before I switched to Hulu.
My DirecTV was ~$75/month with taxes which cost me around $2/hour based on 1hr a day. I switched to Hulu because my costs went from $75 to $0. I'd probably be willing to pay up to $30/month commercial free or $15/month with commercials.
I do wonder if Hulu will seriously be able to compete with cable when Comcast is on the board.