none of those guys can be easily outsourced overseas though
But this digresses from my original point. There are independent business owners who do charge the same or more than IT workers on a per hour basis. They know the value of their work (customers either don't know how to do it, or don't want to), and charge accordingly.
Horror stories of outsourcing cheaply overseas, where doing it ended up delaying the project and sending it way over budget, are so commonplace now that you really need to define 'easily'. I would reword your statement:
> none of those guys can be recklessly outsourced overseas though
...but it no longer supports your point :-)
my point was that the end client will always have more choice regarding building their site than cleaning their pool. they can outsource to elance, get a highschool kid to build on wordpress, use shopify, etc
all of them being orders of magnitute cheaper than hiring the local agency with the fancy offices
In my view, you're right about "choice" in the same way you'd be right about the choice of apps on App Store or Google Play.
But, you are right that there is more choice, for sure.