I feel bad when I have the "anti-MS" feeling. I truly do; I feel like I'm being over-simplistic, I feel that I'm being prejudiced... Well, you get the point. However, you can't really say this is "kind of old". "Embrace, extend and extinguish" practices are recent, even considering the short "horizons" in IT. And, after the "Mobile-first, cloud-first" vision [1], you can't really blame people for finding these MS initiatives a lot like "hangin' with the cool kids" or "sounding hip".
[1] http://news.microsoft.com/2014/03/27/satya-nadella-mobile-fi...