People should really try and understand what makes things valuable beyond the beanie baby pokemon hype bandwaggon.
Gold as a raw material is useful to a degree, just as diamonds are, but artificial scarcity [1] [2] and wild speculation create a mess of distortions.
[1] http://www.theatlantic.com/magazine/archive/1982/02/have-you...
[2] http://archive.wired.com/wired/archive/11.09/diamond_pr.html