Let's not be classist. There's probably a market for this. I live in a trendy part of the city and boutiqe baby stores are a thing and have been a thing for at least ten years now. This is just a personal shopper for those stores.
I don't see how this really is more ridiculous than owning a current gen 3D printer or other expensive geek friendly frivolous toy. In fact, if you're part of the wealthy crowd, what your kids look like affects your social capital as so much of that is image based. If its creating jobs and opportunity, I don't really care about these Gweneth Paltrow-like excesses. Its just business.