Having been a professor (now in the private sector), I'm not sure that multinationals will get what they are expecting from academia. Bell Labs and PARC had "applications" built into their DNA. Professors, especially tenured ones, always have an out: academic freedom. Concomitantly, I'm not sure that universities will get what they want, ultimately, either. They are selling their academic horsepower, but may lose academic integrity. It's an interesting relationship.
Having said that, a really smart multinational might get more bang for their buck by funding an army of startups and small research-oriented firms, both with much lower overhead costs than academia (50%+).