Yeh, you'd think that based on all the comments you read here.
But, if anyone commenting had actually used one of the new samsung smart TV's with this feature, you'd see that this is being blown out of proportion.
The TV isn't even listening for a keyword. It's waiting for you to press a button on the remote. The microphone for voice control is actually in the remote itself.
Samsung Smart TV remote with Voice button: http://goo.gl/DkgWPb
I would caveat the above by saying that the TV may also have a microphone in it, because I have noticed that when you use the built-in skype app, the camera does a cool digital/zoom to highlight whoever is speaking, which it probably does either with a microphone array, or moving-lips detection in the camera. The camera, by the way, can be physically disabled when not in use, by pushing it into the TV.