The word you are looking for is onomatopoeia ..
As another example, consider the iOS notes app[1] before the iOS6 design transition. The app looked like a legal pad---complete with a leather binding across the top and remnants of pages torn off. These were essential functional characteristics of the original object, but were retained in the copy only to provide visual cues to the user that remind her that the app she is using is just like a notepad.
[1] http://cdn.redmondpie.com/wp-content/uploads/2012/02/Notes-2...