So here's the financial segment of Johnson and Johnson's 2013 annual report:
http://2013annualreport.jnj.com/sites/2013annualreport.jnj.c...
(linked from here: http://2013annualreport.jnj.com/financials )
In one place, it says this:
Advertising
Costs associated with advertising are expensed in the year incurred and are included in selling, marketing and
administrative expenses. Advertising expenses worldwide, which comprised television, radio, print media and Internet
advertising, were $2.5 billion, $2.3 billion and $2.6 billion in 2013, 2012 and 2011, respectively.
That advertising number most likely does not include money they spend directly marketing to doctors and so on. So the Global Data report referenced by the BBC implies they are spending $15 billion directly marketing to doctors and other medical people/organizations.
The next step would be to figure out what they are spending paying employees (with 120,000 of them, quite a lot), but I can't find good numbers on that.