What part do you find difficult and why? We have a checklist for promoting our blog posts etc. Whenever we do a post we just follow the checklist. Takes the thinking out of it and helps avoid procrastination. For in-person, practice your pitch.
- tweet it - retweet from personal accounts - post on relevant forums (e.g HN, sub-reddits) - post on relevant mailing lists
Monitor every few hours for comments, and reply. It's important you don't turn monitoring into constant browser refreshing. Set a timer if need be, and don't check for comments till the timer expires. Suggest 2hr intervals.