Tran has always had the zen and art of business administration on lock.

"Hot sauce must be hot. If you don't like it hot, use less," he said. "We don't make mayonnaise here."

He might have capitalized on the market by releasing a blander sauce, but he's doing just fine without it, so why compromise?

This is off-topic, but I caught hung up in the first sentence when the author mentions he has a place in his fridge for hollandaise sauce. Hollandaise sauce is good for 24-48 hours, even refrigerated. Dude must eat eggs benedict for every meal.