Cars used to be mechanical miracle, today they are controlled by 'computers' and 'softwares'. Above all, their pricing is rip-off for high end cars esp., I am not currently sold for electric-only car, but I am more favorable for hybrid and I hope Apple make one too.

If you can read, computers and software above while you do know skills of Apple for both industrial and software design, perhaps you could find the missing piece of the puzzle.

If they re not working on a car, they should. And we do know, Apple can bring down the price of 'high-end' to near affordable. That's where, the current leaders in this industry need to worry.