Conde Nast purchased Reddit to take their engine mainsteam, as there are more people interested in fashion and gossip then electronics and programming.
CNs mainstrean reddit, lipstick.com, is stagnating, and has hardly any activity.
Check out sugarloving.com for a decent, mainsteam-content social news site (that does a lot better than lipstick.com)
Both sites, however, miss how visual such interests are.
If Tara Reid falls over drunk again, then you better have a picture of her falling over drunk. Galliano's new collection is better described by images than a paragraph of text.