However, when you're discussing the edge of science in a health or socio-economic field, people "hear about studies" all the time in the news. Many are conflicting. Some things go on and live their own lives. Some things lend themselves to a certain ideological thinking and despite being proven wrong later on, go on to live in very awful ways. Eg: vaccines scares.
Even without the simple headline grabbing, all nuance is lost, which is the cause of a lot of the "XYZ is good!" ... "No, XYZ is bad!" confusion - the reality is that "XYZ is good under these experimental conditions, for some definition of good" and vice versa.
Additionally, much medical science (and almost all of social/ psych/ econ "science") is in the very low level of confidence realm (a few studies based on survey / interview data, or maybe just a single study hyped by lame media).