Their manager said "Your goal is to write a blog post mentioning each one of these technologies, and add links so it appears in dark-bold-blue text. If we don't have a project using a trendy tech-stack... you bust your ass and get something up and running."
The engineers balked... "but why?"
Then the boss said, "I'm tired of being ignored in 'Who's Hiring' on Hacker News. We make this article and they'll all come begging us for jobs. At the BBC we don't wait for news to come to us, we make the news. And THAT'S what we call journalism kids."