I make this same observation every time the spec-work argument comes up (if you haven't picked up on it, I'm also not against spec-work):
When we were just getting started, lawyers from WSGR and another firm spent literally hours on the phone with us, for zero money and no promise of ever being compensated, presumably because the fact that they're willing to be that cool to work with costs them very little and makes them incredibly attractive in the long run.
I want to be like them.