I've disclosed my App Store revenues before (http://www.trevormckendrick.com/my-first-year-in-the-app-sto... and http://www.trevormckendrick.com/My-2nd-Year-in-the-App-Store...).

Apple can absolutely afford to do this financially, but the 70/30 split is practically the only thing that hasn't changed in the App Store since it launched. So why don't they?

A few possibilities:

- They have a similar split with music labels, so giving more to developers could hurt their music industry relationships

- They have more interest in helping the big app companies like Supercell, simply because of the revenues and brands they create

- They don't want to give additional incentives to creators of crappy apps who never make much money anyway

Whatever Apple's reasons, they haven't changed iTunes music revenue splits in over a decade. So I don't expect them to update developer splits anytime soon either.