The word "inventory", which is what distinguishes your business from a Kickstarter-like reward model and all those loan and equity crowdfunding sites, is halfway down the page and since the summary is still too brief and confusing I still have to scroll down the bottom and click on a small text "how it works" link to actually understand what it is you do; "promoting them to help sell" turns out to be completely optional.
Your expected returns also look quite low relative to the risk (although I guess they're pretty good on an APR basis) and you don't provide me enough information to help quantify that risk - how much will the company's current sales have to change to hit that PSR would seem to be a pretty critical metric, for example. That's a criticism I'd levy at most crowd-"investment" sites though, including some highly successful ones.