The entirely fictitious:

[Superfish technology sends your data to a third party ad server. We then use this data to create behavioral profiles on you, we process this data, and we monitor it. Finally we record all this data in our backups for up to 10 years.]

is consistent with:

To be clear, Superfish technology is purely based on contextual/image and not behavioral. It does not profile nor monitor user behavior. It does not record user information. It does not know who the user is.

edit: clarified.