Techs like easy-to-use things too. I've got 15+ years IT background, but I use Apple phones specifically because they get out of my way and just work for everything I want a smartphone to do.

I don't have to tweak, I don't have to customize and I don't have to fix. Also they have a sane approach to bugfixes and security. Sure, it's not an open platform, but Android isn't really either. I don't have time to care, I've got work to do.