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"... I think Chinese people will just relate better to homegrown stuff ..."

There are possible explanations to this idea in an article I read yesterday ~ "Welcome to China's millennium", Martin Jacques ~ http://www.guardian.co.uk/commentisfree/2009/jun/23/china-ma...

Have you lived in Asia for a long period of time? There are clear cultural differences between people who have lived in China their entire life as opposed to someone who can speak Chinese and watches Asian music videos.

Just saying that a so-called "cultural advantage" vanishes if you, well, aren't of that culture.

(I was born in Taiwan, but... not so cultured.)

> I think Chinese people will just relate better to homegrown stuff.

Under proper localization foreign brand can dominate the market as well. Like P&G.

Localizations is not as simple as just hiring some guy translate the UI language. But that's what most Web companies are doing.

I think McDonalds, Starbucks, KFC, Coke, Pepsi, etc etc may disagree with you. Software has a thing or two to learn from those guys wrt China.