Apple has 800m credit cards on file (1)
In one fell swoop Apple could own the local delivery market, shocking how perfect of a concept / execution this is.
(1) http://www.businessinsider.com/credit-cards-on-file-apple-vs...
Even if 10% of their users started using their service to require "magic", there is no way in hell even a company like Apple could scale an operation like this that's bottlenecked by humans.
If Apple did this at their scale, they would probably end up very quickly having an (hopefully public) API for every business around, rather than having their agents call the same restaurant 10 times a day. That would really be a revolutionary way to consume.
+1 for the zak game
I saw a profile (probably on HN) about how the Siri technology was developed. This service sounds nearly ideal for Siri. In the short term I'd bet 50% of requests could be handled with total automation. Seeing how they add functionality to the system I'd bet they can get that up into the 70+% range over time. Many things still require a human touch, but you can throttle demand with pricing.
I'd expect it to come from Amazon first though. Seems more up their alley.
Do you actually use Siri yourself? Siri might have seen some improvements lately, but there's no way it could handle stuff like this.