I think this goes back to the philosophical debate about adblocking that won't be over anytime soon... and I'm firmly on the side of the user retaining full control over the content he/she consumes, which in some ways is equivalent to the freedom one has to close his/her eyes or look away at something else, and believe that technological measures like ad-blockers are a way of protecting this freedom.
The alternative, which advertisers would very much like to happen, is for even those basic freedoms to be taken away; for users to essentially be forced into consuming whatever content they desire.