There was a post earlier in the week about why Redis was "awesome" and a "lifestyle" and I posted a kind of snarky comment about why posts like that scare me away from Redis.
After this post, I had an hourlong discussion with my lead dev on swapping out memcached for Redis so we could use it for our job scheduler. This post makes an excellent, compelling case for Redis.
Just an interesting example of how two different evangelistic approaches can play out. I don't know if I'm representative of "normal people", though. (Don't say it.)