First, its supposed to give students/parents/advisors/alumni - the REAL people - who have to navigate a universities multiple obstacles/administrative hurdles the power to publish about what is really going on. Essentially, it is meant to take the 100% share of the authority to project the universities reputation away from the marketing dept and distribute it more evenly amongst non-employees who have lots of information to share.

Second - after years working with universities, specifically on technology, social media, and their intersections for broadcasting authentic messaging about the university - I realized that many universities wanted/needed this type of tool, but were lacking resources to build it and keep it coordinated. So I built it for them...and for the students/parents/alumni. Like many social media sites, Digidorm.com is meant to create a place where true stories about a service/products can be shared and learned from.