Ugh. Blocking or not installing Flash used to be an easy way to avoid the most annoying ads. Now I need to figure out some mixture of request-blocking and CSS element-hiding to make them go away. And CSS hiding doesn't address the fact that most of the bandwidth I buy on a cell carries content I don't want: a 1000-word article is maybe 5k of text, but how many megabytes of ads and Javascript garbage? Nor does it prevent the tracking.

Simple, tasteful, first-party ads would make the world a much better place, but sadly, I don't think that's the direction we're heading.