What warfangle etc don't understand is that was exactly the excuse for the FCC to get into the Radio business. Oh no, it wasn't to require licenses! It was to protect people from warfangle's "chaos" that he paints so vividly but that never happened in actual reality, you know, the one we live in. Maybe it happens inside the theoretical realities that warfangle makes up. Regardless.
So the FCC at first was all like "yeah we need to step in to protect the radio waves from jumbling". Even the president at the time said he saw no problem with just leaving it be. But the FCC got its way. But oh! We forgot. In order to protect the waves from jumbling we'll need to require that people get licenses, but you know, it's just to assign a name to a frequency. That's all! But you need a license.
The same will happen online. Not at first, but eventually. And the excuse will be the same. Netflix uses too much bandwidth? Well, they'll need a license. Suddenly all busy websites need a license, but they'll only get it if the FCC approves it. Netflix? Granted. Popcorn Time? Disallowed. Mainstream X? Granted. Controversial Y? Disallowed.