These are way better than that bloody binary joke in every computer department.
Binary: as easy as 1, 10, 11
Also the commas and binary mixed together are a little odd. Least of all because you didn't make all three two binary digits (i.e. 11, 10, 01).
Regardless that joke is going to cause more arguments than laughs.
You do not "read" binary from right to left. At least in English, the most significant digit is on the left, just like any other base (e.g. base 10, base 8, or base 89432890432).
Also, for your leading 0, I would write: Bob has 23 apples, and I have 5. I wouldn't write: Bob has 23 apples, and I have 05. Base 2 is not special, so I wouldn't write 01.
You can also turn your order argument on its head: since the order of digits in base 10 is exactly the same as base 2 (most significant on the left), you could say that "As easy as 1, 2, 3" should actually be read as "As easy as 3, 2, 1", which matches your binary reading "As easy as 3, 2, 1".
There are only 10 hard problems in Computer Science: cache invalidation, naming things, and off-by-one errors.
There are 10 kind of people in the world: Those who know binary, those who don't, and those who start counting from zero.
That kills the joke. 'off-by-one' is subtler.
There are 10 kinds of people in the world: Those who know hexadecimal, and F the rest...