I understand if you think this is a non-issue, though I don't agree. The speaker I referenced about asked the statisticians at his company about this and they said it was a non-issue because things balanced out. He thought that was an idealization and claimed to have tested it building in some real world data, and reported that interconnected data of this kind drastically affected confidence levels. He didn't get into the details of how he measured interconnectedness, however.

The example you give seems to me to oversimplify the issue of complex interconnections between data points, as if the traffic on a real website came from one set of referrals, while in reality its much more complex, with referrers inducing other referrers and a variety of campaigns, postings, etc. influencing each other, and over time, overlaid in a fairly complex pattern. In other words, a bunch of interrelated data, very little of which is actually independent of other items.

I'm not really asking for an explanation of this in the comment thread here; what I'd like to know is, if there are any studies or other publications that deal with the issue of how to evaluate tests run on interconnected data of this kind.