This may sound somewhat intolerant, but I knew I would not be able to withstand reading an article that starts with a quote of Zizek. He is IMO a very prolific source of BS, and this I say as someone who has a decent amount of respect for the works of Marx. Actually from personal experience, I am very inclined to think that the author fits the stereotype of a hipster, as do some of my friends, for whom I've endured the pain of learning about Lacan. Hipsters fit a very broad classification, but they do seem to have a common sense of discomfort at the thought of being imitated by the wrong crowd.