I hope the irony isn't lost when tech crunch is one of the organizations which is not too different from the so called interlopers it decries. In other words, if not for tech becoming mainstream and significant tech crunch would not have much interest in reporting about tech. so it's not that they care about tech, they care about tech insofar as it affords them economic viability.

Do you see a 'tech crunch' of the mortuary industry? If embalming became the next big industry affording millions good earnings and made millionaires out of many, you'd see the same thing. And you'd see publications making much ado about nothing for reasons of self interest. Some times some of the things they would raise would raise valid questions but for the most part those publications would just ride the wave and decry the "posers" coming into the industry who didn't have to put up with decades of irrelevance and stigma --taking advantage of people's fears and weaknesses.

Just let people try and make a living wherever they see fit. Sure, they bring 'disruption' to the old guard, but so what. That's life.