This, to me, is the most powerful prospect of Firefox OS.
I have been "writing apps" in HTML, Javascript and PHP ever since I can remember.
They are just as responsive and useful as any app I have ever used on my Android. Which works fine, but had recently been creeping the heck out of me because it's distributed by Google.
Every app is virtually a simple website imho. Look at google docs, for example. Angry birds could easily be written in javascript. As could flappy bird, and virtually every game I can think of.
I see no reason to bother writing a piece of software that can only be used on Androir or iOS, except for sheer greed, so I haven't. It's worked out well for me so far.
Here's to hoping Firefox OS comes to the first world sooner rather than later.