"Turn a recycling bottle bank into an arcade game and guess what happens...."

Piano Stairs: http://www.youtube.com/watch?v=2lXh2n0aPyw

The world's deepest bin: http://www.youtube.com/watch?v=cbEKAwCoCKw

I wonder if the novelty of this wears off pretty quickly? Neat idea though.

What a brilliant idea! I suppose the lesson to learn from this idea is that by adding a bit of extra fun and reward you can improve user interaction.

Perhaps this is why fancy effects and AJAX are so often used to make a web page more enjoyable. They might make it more fun to use, but at the same time too much can have a negative effect.

It's a good idea, but it can't really be applied. It would even be kind of annoying if every bottle bin were a flashing, noisy video game. If it doesn't work on a universal level, it's a bit wrong to call it a 'theory'.

I save my bottles and just reuse them with the next batch of beer I make :)