Yes, some people just want to compromise a lot of sites, and don't care what they are. Those attackers will just blast huge swaths of the internet with an automated tool. But there is a spectrum of attackers, and "someone who only uses an automated tool" is just one extreme of it. Many attackers want a specific site, and Wired is a good example of a high profile target that attracts that kind of attention.
If you are telling me your version number, andthere are known CVEs, but an automated exploit seems to be failing, I will try other things. Maybe there is a WAF or IDS in place I need to evade. Maybe there is an encoding issue I can use to work around it. Maybe its just a honey pot and you are lying to me about the version number. Or maybe there are no known issues, but I take the version number and go look at the source...
Your security posture should not be "I don't think this will help an attacker, so its OK". It should instead be, expose as little information as possible for the site to function.
(Update: Years ago during an audit, I found a version string inside an HTML comment. The software was open source, and I learned that this version stored sensitive data in an oddly named file in the web root. This sensitive file was not on a list of juicy files like what you find in Nikto or a similar tool. The version number is what did it. Granted, this was a targeted attack, but Wired is the type of site that gets targeted attacks from determined attackers who do more than run w3af or Nikto or Nexpose with default options)