I don't think consumers will see it as being cheaper than free. I think they'll see it as something that's part of the phone (service) they pay for.
> Another perhaps even more important factor is that when a product is completely free, consumer expectations are low and consumer patience is high. Customers seem to really like free as a price point. I suspect they will love “less than free.”
I don't see how customers will see stuff from Google on their Google phone as "less than free".
The carriers will get subsidies, but they're not the ones who will need "patience".
So I don't see how the writer can justify that last paragraph. Am I missing something?