>One expert said the move was "sleazy".

Oh screw you, BBC. Expert on what? If you want to insult it, go ahead, but don't pretend that calling it 'sleazy' is an act of journalism, an expert explaining facts.

Side note: I'm amused by the people suggesting they push to frame it as a discount. That would be sleaze. This may be jerk behavior but it's not dishonest.