1. I will update the openloopz.com asap - oversight on my part. Not sure how I missed that tbh.
2. The word "openloopz" was coined about 7 years ago when I first started working on this "project" and 'z' was kinda cool back then ;-) The project has changed a lot since then but the name became quite close to me and I put a lot of work into the assets, so I stuck with it. I have considered changing it to Loop and would love to do that, but it would be a lot of work and I was focused on getting something out there as quickly as possible.
3. The welcome page is a work in progress. I originally had something more detailed with LOADS of screenshots and features, even a video with my own voice (eugh!). But I was advised to focus on why customers would want to use the product as opposed to focusing on features, and all the content became obsolete when I changed the look and feel. Anyway, I will take all the comments on board and revise the landing page - I agree it could be a lot better.
Still reading... will respond to individual feedback separately.