They designed a carbon frame and fork for a commuter bike, going through the huge time and money sink that is creating their own moulds (plus need at least one per frame size and they are expensive) and it doesn't have fender or rack mounts (for aesthetics). Nice practical choice there.
Maybe it is just prototype photos, but custom designed bars/stem/fork and they couldn't route the cables for the electronics internally? Plenty of examples of that working already (look at Di2 builds using PRO parts from Shimano). And on that: integrated stem/bars might be fine, but only if they are exactly the right size for you.
And routing/directions? (Ooh, haptics, that'll work on a bumpy street.) For a short-ride/commute bike? That you'll need once to learn the way and then not again? Maybe on a touring bike to get you through a complicated all-day route, but this is not that bike.
Yes, I'm a bike snob, but I'll stick to my cheap commuter and my fleet of pricer rides, thanks.