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I doubt the EA name will continue to be valuable. I've already learned not to buy any EA games as it'll be garbage. I have no doubt that the average consumer will start to see that soon.

It was a blessing in disguise when EA started Origin and stopped selling their shovelware on Steam. Now I don't need to worry about accidentally purchasing one of their games!

I think about old Apple and Amiga games like SimLife... the Sims wasn't really in character for Maxis, it was a perfect EA game

I don't think the EA brand is worth much. It took a big hit to its reputation with the always-on DRM strategy, and it's widely regarded as a crappy place to work.