For the record, I agree with you. I will personally avoid applying the GPL to my code, either by my own decision or because of code I am using, mostly because I want the freedom, both for myself and for those who might use my code, to release on iOS.
That being said, this doesn't seem to be about a company looking at the GPL and avoiding it. This looks like a company looking at the GPL, not complying with its restrictions, but using the code anyway.
I may not like the GPL, but if a fellow developer decides to use it, I will defend that right.
[edited to elaborate on my reasons for not using the GPL. See comments below]