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He's a "VP of online marketing", not a VP of UX. He wouldn't know what went wrong.

MySpace had a horrible UX. You felt _dirty_ after browsing a few pages. Everything was all over the place; the form (UI) destroyed the function (social network). It was like Geocities and Friendster had a love-child that was addicted to LSD.

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Stereotypically, no one on LSD would be nearly so tasteless.

MySpace felt more like a raging alcoholic to me.

If only UX was all that was wrong. ;-)

Seriously, he got there in 2009. MySpace's active user base hadn't grown since 2006 (hey, that year rings a bell, did something happen? ;-).

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