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I would imagine that the people who are most interested in Apple products would already own Apple hardware.

I have a hard time understanding why anyone would be upset by this.

I don't own Apple hardware because I can't afford it. I, however, love Apple products and like to see their events. Hard to imagine?

Easy to imagine, but why would a commercial entity provide that for someome who will not bring them any money?

OK, I will take a stab at making it easier to understand:

People don't like this because they want to watch the event, but they do not have an Apple device.