At $10k it's one of the cheaper solid gold watches out there. I'm sure for quite a few wealthy people in China $10k is a perfectly fine price point for a disposable tech toy with some cool features.

What surprised me was the price for the bands for the stainless steel version of Apple Watch. Sure a link bracelet from Omega would run you upward to $1000, and I'm sure Apple's one may even match Omega's in quality, but an Omega watch starts at $6k minimum, which means a band costs at most 15% of the price of the Watch.

Where as in Apple's case those bands are priced at 40 - 80% of the price of the watch they are meant for, that's...very uncommon in the watch world.