No, I wouldn't pay $30 a month for TV. But I might pay a-la-carte for certain channels or shows, if it was cheap enough.
To me, the "fixed cost for a fixed set of channels you might not like" model is the first thing the internet should destroy about TV.
Most cable and satellite, digital at least, will cost around $50 a month and that's if you purchase internet as a bundle.
As other articles have pointed out, this is interesting timing with Hulu's recent announcement of possibly charging for content (http://news.ycombinator.com/item?id=897853).