Now, my experience with the atoms (and why I'm not selling 'em) is that they use more power than you expect; 50w each or so, down from 75w each for a core2duo with 8GiB ram. So I'm guessing this person is also in a region where power is cheaper than it is for me. (I am in the SF bay area, and thus I pay enough for power that margins on a power-hungry atom system would be rather small.)
You can get the operations overhead per machine down with a good pxeboot/automated provisioning system. some larger places I've worked, provisioning 5,000 machines was a relaxed afternoon of work. Yeah, physical servers are a bit more work than virtuals, but they don't have to be that much more work, if you have a good system.
That said, getting a VPS on modern dual-socket 8 or 12 core boxes with ecc ram usually gives you more bang for your buck, if the security tradeoffs are worth it.