Your site says in 2013 one toy was recalled every three days, and you mention 37,000 toys being monitored but have sent alerts about only 1% of them. To me this says by default the recalls are so rare I may never buy an affected product just by chance, I think you need something more if you want $$ every month.

Maybe this would be a better service for kindergartens, schools, daycares etc rather than parents.