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Excellent analysis. I can't believe they don't solicit a recurring donation to the universal fund immediately after a one time donationd! The donor is clearly already in the giving mindset.

I wonder how this SaaS "subscription" giving model would work for non profits that don't have a humanitarian mission. The model seems well suited to open source projects or advocacy groups.

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Hey there, Thomas from Watsi here. We actually used to have a "Donate monthly" checkout during the one-time donation flow, but in the several months that the checkbox was live, I think exactly one person ever checked it. We also have a link to the Universal Fund after you make a one-time donation, and that's seen good conversions.

That said, I definitely agree that there are other ways to solicit a donor to join the Universal Fund during / after a one-time donation. Our next idea for a test is to add a quick option immediately after a one-time donation that let's you sign up right there, something like, "Donate $5 every month! [Yes] / [No]".

Hey thanks for responding Thomas! Good luck bringing even more people on board the universal fund. It's a really interesting model.

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