There are effective privacy controls in place now and things like being served ads is such a silly issue to complain about... it's a business that needs to make money, how else is that supposed to happen?
What is the overall point at the end of this? Basically we should all just be anonymous forever? Facebook is just a decade old, society/culture is still catching up and we really don't need all this doom/gloom every time. And yea, I didn't know who this guy was until this post.