You say that "people tend to live better lives" and "I would like to live in" etc. This is very subjective. As for quantifying wellbeing of members, we may ask if it's better for 100% of society to feel well, or is it better for 80% of society to feel fantastic and 20% miserable and in fear. It's again a matter of opinion and we can use mathematical concepts like game theory to better explain using formal methods why some moral values would be beneficial for us and other's not. That's why I threw it into the mix.
You also say that some opinions are better than others. This general statement is very dangerous and was used throughout the ages by proponents of slavery, racism etc. They definitely claim that their opinions are better than yours while you do otherwise. The thing is, some opinions are better to achieve certain goal given some set of circumstances, rules and participants. Acknowledging that opinions and moral values are not objectively right or wrong doesn't make us crazy to pursue those that we see as moving the society we live in in the direction we want.