Google Adds Humans to Review Apps, Launches Age Ratings

This really surprised me. As a developer, I loved being able to iterate new app versions in under a few hours - live to Google Play. In fact, it was a major factor in prioritizing Android over iOS. The Apple review process, in my opinion, is overly draconian.

I had expected Apple to become more like Google in their review process - more friendly to developers. But it seems the reverse has happened - and Google is becoming more like Apple.

This suggests two things: 1) there are just too many apps now and discovery is too hard (So Google is trying to put the brakes on the app flood through a review process); 2) there are too many bad actors - so all good actors are being screened extra carefully.